RAYA RTW 2016

RAYA RTW 2016 COLLECTION

INSPIRATION

WOO/FIZIWOO marks its second year collaborating with ZALORA Malaysia for Raya collection. 2016 will see the journey of the designers behind the brand WOO/FIZIWOO embarking to the past during early 1970’s era. Inspired from the stories told by their parents during childhood, WOO/FIZIWOO for ZALORA Raya 2016 Collection will get personal in recollecting the memories of celebrating Raya during those days.

As the stories was told, Raya marks the big gatherings of extended family, enormous preparations of food and Raya cookies. It fills with laughter, joy and closeness. The designers behind WOO/FIZIWOO try to capture the moment in 1970’s setting with the selection of prints for this collection. Geometrical and leopard prints dominates in vibrant selection of color such as Carmine Red, Royal Blue and Canary Yellow. However, monochromatic stripes prints are used in contrast with the choices of colors available to balance the collection; reflecting the mix of past and present time.

As the mixed race background of both of the designers, WOO/FIZIWOO has come out with the tagline of ‘Raya is for Everyone’. It is easily associated with the diversified racial group of Malaysians and the designers believe Raya is not only meant to be celebrated by Muslim and Malays; but by everyone in order to bring all race closer together.

For this year, the designers play of fashion enhances its signature voluminous look; developing ideas to cater broader body shapes and lifestyles of modern women. WOO/FIZIWOO also retain some of its past favorite looks refreshed in printed fabrics. As Raya celebration is joyous; filled with never ending supply of food, the designers has decided to named its pieces based on the food and cookies known to be served during Raya celebration. Expect to see Kurung Lontong, or Kurung Rempeyek as to name a few.

The main fabrics used for this collection is embossed cotton jacquard, alongside brocade and textured heavy poly-cotton materials. The price range of this collection starts from RM 490.00 to RM 690.00. WOO/FIZIWOO for ZALORA Raya 2016 Collection is available for pre-order from 30th March 2016 at www.zalora.com.my. Hashtags of #woofiziwooforzalora #rayaisforeveryone is officially launched during the fashion show.
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CAMPAIGN

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